Media costs are generally the largest part of your marketing budget. That’s why you need to choose an agency with experience in your markets, one with the tools to bring you the best buys for the lowest cost. From planning to buying, here’s what MBT delivers for your company:
Media Planning and Buying
- Better planning tools. Investments in software, such as STRATA for in-depth research and SQAD for cost forecasting, give us the best data available to analyze and utilize media to your advantage.
- Clout to negotiate better rates. As one of the largest broadcast advertising buyers in the Northwest, MBT has leverage to bring you lower rates and more rating points. This includes access to the lowest cost-per-rating points paid in all 200+ television markets in the country for every day part available.
- Clout to gain you extra exposure. Building positive relationships with our media partners helps us bring you added coverage for free. This may include announcements, bonus commercials, mentions, promotions and contests that complement your paid media schedule.
- Maximum value. Post-buy, you can be sure you achieved the coverage you paid for. Every invoice for all stations, day parts, programs and time periods is hand-audited and a thorough analysis of rating points is conducted.
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You need an agency that’s familiar with media in your marketing area. We place media in over 300 local media outlets, from large urban centers such as Portland and Salt Lake City to mid-size and small communities.
