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You may have seen the ‘Google Partner’ or ‘Google Premier Partner’ badge floating around the internet, maybe you even saw it on our website. Believe it or not, this is something you should be on the lookout for when choosing an agency to work with on a Google Ads campaign.

Running a Google Ads campaign can get tricky, from a lack of knowledge to technology roadblocks, anything can happen. But if you run the campaign the proper way, you’ll see a significant return on your spending. Oftentimes, agencies call themselves AdWord specialists, when in reality they may lack experience or even knowledge beyond the AdWords exam, but there’s really no way of knowing this until your campaign isn’t performing as it should. At MBT we pride ourselves in our capabilities to get our clients up and running with successful Google Ads campaigns. A big part of our success with Google Ads is thanks to our partnership with Google. Seeing the ‘Google Partner’ badge proves an agency has passed Google Ads product certification exams and are up to date with the latest product knowledge.  As a Google Premier Partner, we have access to many features that others don’t and we’re here to bring our expertise to your campaigns.

Being a Google Premier Partner sets MBT apart from other agencies. Where some agencies may have ad Adwords certification and boast a knowledge and understanding of Google Ads, this isn’t solid evidence that they have actually had the experience running campaigns. In order to become a Google Partner, you must be able to demonstrate skilled usage of Google Ads. Along with a demonstrated usage, it requires a certain ad spend history on the platform to prove that your clients are seeing returns on their spend.

As a Google Premier Partner, we have a lot of unique features from our own dedicated support manager at Google, access to beta features, and more. This ensures that with each new update we are using Google Ads to its fullest potential.

Does your company want to maximize every dollar spent on Google? With over two years of experience as a Google Premier Partner, the team of experts at MBT are here to help make that happen.

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Facebook shared some exciting insights at their recent agency partner day. This stat may not come as news to most, but we continue to see an increase in mobile usage. Facebook has forecasted that in 2019 there will be 2.7 billion smartphone users in the world. They have also predicted that one million minutes of video will cross the network worldwide! As it has been for the past couple of years, we see video continuing to trend across the internet. Social media channels beginning to catch up. This year Facebook launched their new ‘Watch’ feature and Instagram ‘IGTV’. There are

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As summer comes to a close, we have to say goodbye to our amazing interns as they head back to school. At MBT, we value the importance of creating strong business leaders that will mold the future. Not only do we provide an array of opportunities and experiences for our interns, but they provide us an extra set of hands and a fresh creative perspective. Over this summer, our interns have shown enthusiasm, curiosity and serious creative chops! Here is a recap of this summer from their point of view:     Emily Preble – Graphic Design Intern   School/Major:

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We’ve had an amazing sunshine-filled summer at MBT. We loved having a nice, long break from the rain at our Portland office and enjoyed soaking up that California sun at our new office in Orange County! Whether we’re getting our tan on at Newport Beach or floating along the Columbia river with our friends, a perfect summer day isn’t complete without some good tunes. To celebrate the end of summer, MBT has put together our 3rd annual Sounds of Summer playlist. Each year, we let the world take a peek into our Spotify accounts and listen to the songs that

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The impact of effective design transpires all around. Passionate consumers sport branded apparel, trendy photographers pose in front of bright billboards, and social media users repost advertisements and announcements that resonate with them. The modern ubiquity of branded design exemplifies a business’ need to not only keep informed on trending design patterns but also integrate them into their company’s look and feel. When considering branding for your company, consider these upcoming trends in 2019 digital design: Bold, blocky typography The art of marketing design derives from articulating a message in a tasteful fashion. Recent advertising would suggest that subtle text

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MBT is looking for an account assistant! The Account Assistant is responsible for providing administrative and managing the day-to-day of key accounts. Job responsibilities: Marketing and Advertising Administration: – First point of contact for incoming advertising calls; routing to appropriate team members. – Organize and input all work within project management software. – Trafficking of Radio and Television spots to media partners. Administrative Support: – Attends assigned client meetings, and distributing notes and action items, as requested. – Assists staff in meeting deadlines for various tasks and projects as required. – Maintains an organized system of requests from clients and team

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Portland, Ore., May 15, 2018 – MBT Marketing, a full-service marketing and advertising agency based in Portland, OR announced today that it has opened an office in Southern California. “We are excited to have a physical presence in Southern California,” said Scott R Thompson, Managing Partner. “Already, we have seven accounts in the region and we look to expand our footprint in one of the most dynamic economies in the world.”     MBT is a full-service, ROI-driven agency with subject matter experts in all phases of the marketing funnel from brand building to lead generation and e-commerce. The agency

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  Portland, Ore., April 18, 2018 – MBT Marketing, a full-service marketing and advertising agency in Portland, Ore., announced new promotions in Media Services, Digital and Social Media. “MBT continues to grow at an accelerated rate. Each of these individuals has played a big part of this growth and are being recognized for their contributions,” said Scott R Thompson, Managing Partner. Tara Christiano has been promoted to Director of Media Services. She joined MBT Marketing in 2011 as an Assistant Media Buyer and has steadily increased her roles and responsibilities within the company. Tara leads strategy, negotiation and execution for

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Want to be involved in the Advertising world? Detail oriented? Love to learn? We’d love to hear from you! MBT has a Media and Client Service Assistant position open and we are looking for someone with a flexible brain to come learn the ropes. The position is a Traditional Media and Client Service hybrid where you can learn the inner workings of buying television and radio as well as gain insights into Client Service tasks such as budgeting, working on new business pitches and creating content for our growing roster of valuable clients. This job will start as a part-time

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  As is now widely known, Facebook announced changes to their platform at the beginning of the year that have left advertisers scrambling to make adjustments. The biggest of those changes? Their Newsfeed algorithm, which is now built to purposefully demote business page posts in favor of posts from family and friends. Theories as to why Facebook implemented this drastic change include Facebook’s sharp decline in usage and a desire to make advertisers pay-to-play, and while no one is sure exactly why this change occurred, one thing is certain: businesses need to adapt quickly to minimize the damage. Brands will

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In the marketing world, the plethora of internship opportunities is almost as abundant as the fierce competition to obtain them. At MBT, we value each and every intern because we know what a quality candidate can bring to the table. Could that person, be you? We are a team of creative, driven individuals whose work embodies our company values. We are RESPONSIVE to our client’s needs and what customers want to see. We ensure our work is RELEVANT to the client’s business and our consumer’s wants. We pride ourselves on producing work that is REWARDING to both our clients and

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Who are you? The Account Coordinator will be responsible for effectively managing client relationships, while also assisting the Account Service Team. This position is integral to maintaining relationships and collaborating with internal teams and delivering inspiring work to clients. What you’ll do: – Provide support to Account Team in managing all day-to-day activity associated with assigned accounts. – Field customer requests and input tasks into project management software. – Support in implementing and reviewing Social Media calendars. – Work with cross-functional teams on campaign development and launch – Setup and manage campaigns, assist with asset collection, content creation, campaign assembly

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The world is moving fast and anything can change at the touch of a button. In 2017 the marketing industry saw a considerable shift towards a mobile first strategy. Along with this, we saw an emphasis on interactive content, influencer marketing and live streaming. After reflecting on 2017 and seeing what progressed or fizzled away, we can predict the trends we expect to see flood the industry in 2018. 2017 Political Opinions: In 2017 many Fortune 500 companies banned together to fight for change. In today’s political climate more and more brands feel obligated taking  a stance, and customers are

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MBT Marketing Production Internship MBT Marketing is offering a 12-week, paid stipend internship for current college juniors or seniors with 3-5 years of video production experience, who is presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland-area college, Summer term internships are open to all current students residing in the Portland Metro area for the duration of the internship. Internship Overview MBT’s Production Internship is designed to provide the student with firsthand experience in video production. Duties will include logging footage and editing

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Being in college can be the best time of your life, but simultaneously the most stressful. The thought of what to do after graduation is constantly a little reminder in the back of your brain. If you’re anything like me, you can’t even answer the question of what are you doing next week, let alone what are you doing after college. Finding the perfect internship can be the best fix to lifting some of that weight off of your shoulders– and that’s just what my internship here at MBT Marketing did. Before diving straight into the day to day tasks

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MBT Marketing is offering a 12-week, Paid or Academic Credit, internship for current college juniors or seniors presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland area College, Summer term internships are open to all current students residing in the Portland Metro area for the duration of the internship. Internship Overview MBT’s Intern Program is designed to be an educational experience for the student, intended to build a foundation of knowledge and first-hand experience in the marketing & advertising industry. Our goal is

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MBT Marketing is pleased to announce that our digital marketing team has achieved our goal of becoming “specialized” in all five possible categories for Google Adwords advertising. The “Google Premier Partner” status indicates that an agency has taken steps to increase Google product knowledge for one or more main channels, meets or exceeds client performance requirements, and maintains a healthy Google Adwords spend each quarter. Above and beyond the requirements to become a Google Partner, agencies have the option to work with their team members to earn individual qualifications by taking exams. Proving product knowledge by successfully passing tests is

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MBT Marketing is looking for a talented Account Executive to join our team. If you are incredibly organized, have excellent customer service skills and enjoy managing multiple projects then we should meet. The Account Executive manages the customer relationship while representing the agency. This role engages in client interactions and insures the planning, production, and execution of all marketing plans are on time and budget. The right candidate will demonstrate confidence, organizational skills, and is detail-oriented. You’ll work with inter-department teams including creative, social, digital, media, production and manage the CRM on behalf of client(s). Must be able to understand

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March 15, 2017 08:30 – 10:30 PDT Register Online Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help realtors and real estate agents thrive on the Web. Please join us for this free event at 8:30 for introductions and refreshments prior to the live stream presentation starting at 9 AM Pacific. TOPIC: REAL ESTATE and GOOGLE In today’s digital world, the home buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. By understanding the digital real estate landscape, brokers can get

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MBT Marketing is an integrated marketing agency serving regional and national brands. We are seeking a social media specialist to fill a full time opening in our close-in SE Portland office. This is a mid-level position requiring 1-3 years of relevant professional experience. If you enjoy following the latest social trends, researching brands, driving brand awareness and providing measurable results for your clients, you may be the person we are looking for. The Social Media Specialist must have professional experience managing social media campaigns for a business or organization. Working with the account and client service team you will create,

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Job description – Digital Paid Media Specialist MBT Marketing is an integrated marketing agency serving regional and national brands. We are seeking a talented digital paid media specialist to fill a full time opening in our close in SE Portland office. If you have a passion for direct response advertising and get excited about improving measurable results for your clients, you might be a good fit. The Digital Paid Media Specialist must have a good working knowledge of search marketing. Previous experience managing client accounts with significant Google Adwords budgets is necessary to succeed in this role. In addition to

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MBT Marketing Internship MBT Marketing is offering a 13-week, Paid or Academic Credit, internship for current college juniors or seniors presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland area College, Summer term internships are open to all current students residing in the Portland Metro area for the duration of the internship. Internship Overview MBT’s Intern Program is designed to be an educational experience for the student, intended to build a foundation of knowledge and first-hand experience in the Marketing/Advertising industry. Our goal

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Remarketing has become one of the most popular targeting methods for digital display advertising. It’s easy to understand why remarketing is receiving an increasing share of budgets. Reaching consumers who have already interacted with your brand online with additional ad impressions is very likely to produce online transactions or sales leads. If you’ve been struggling to get a good return from your remarketing campaigns, these 5 tips might help take your performance to the next level. 1. Give them a reasonable number of ads Most remarketing DSPs allow an advertiser to set a frequency cap. Without a defined frequency cap

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1. Avoid trying to reach more people than you can afford. Large corporations have the money to simultaneously spend in several different media. Small companies believe they should do the same. This is a mistake. It is better to focus spending to achieve frequency over reach. Do fewer things better, own what you do. Trying to reach 100% of the market one time will not generate the sales that reaching 10% of the market 10 times, or 5%, 20 times will. To do this… 2. Buy persons listening, not data, demographics or spots Except for some highly specific products and

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It’s been brewing for months and the war is almost here. A Battle of Titans, A Skirmish of the Sexes, A Fight of the Finalists. No, we aren’t describing a Game of Thrones episode; but the impending presidential election. It’s going to be a doozy. The television political window for the 2016 general election officially starts on September 9th and it’s set to break records on spending levels across multiple mediums – especially television and digital. 2016 marks the first presidential election without an incumbent that will benefit from the Supreme Court’s 2010 Citizens United decision, in which corporations and

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MBT Marketing Internship MBT Marketing is offering a 13-week, Paid or Academic Credit, internship for current college juniors or seniors presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland area College, Summer term internships are open to all current students residing in the Portland Metro area for the duration of the internship. Internship Overview MBT’s Intern Program is designed to be an educational experience for the student, intended to build a foundation of knowledge and first-hand experience in the Marketing/Advertising industry. Our goal

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Portland Summer is like nothing else. The sun is out; the city is alive and the line for Salt & Straw is twice as long. This summer here at MBT we’ve been hard at work for our clients (when we’re not rafting.) However, when it’s gorgeous out and your yearly portion of Vitamin D is slipping away outside, it can be hard to stay focused on CTRs, CPPs, ROIs, and all the other acronyms. To keep us working hard this summer music is essential. Whether Spotify, Pandora, Apple Music or even YouTube, MBTers each have their summer tunes they’ve been

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Rio Olympics In an age where TV viewing habits are changing, NBC struggled to hold onto ratings during the Rio Olympics. The average viewership on TV was down 17% compared to the 2012 London Olympics; however many speculate this is due to the cultural shift in viewing habits with the increase in streaming popularity and program availability. Rio vs London and Sochi The president of Research and Media Development for NBC, Alan Wurtzel, noted that 80% of viewers are following the Olympics on TV and at least one other device, namely smartphones. (A 61% increase from the 2014 Sochi Olympics)

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MBT Marketing is a Google Adwords Premier Partner. One benefit premier partner status grants qualifying agencies is the privilege of displaying a properly linked badge, provided by Google, to help advertisers quickly identify and verify Google Adwords Premier Partner status. Other benefits include access to Google Partner only events, training sessions, webinars, and support. Here’s our badge, including a link to the official MBT Marketing partner page hosted on google..com. If you’re tired of people telling you all about how certified, approved, trusted, or affiliated they are with/by Google you aren’t alone. I’m certainly not going to do that. MBT,

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SITELINKS BASICS Sitelinks are a form of Google Adwords ad extensions that have been available to all advertisers for several years. The specifications for a sitelink have evolved over time, but one thing that has remained constant (so far) is the available characters in the link text. A sitelink can have up to 25 characters which become the blue, clickable text that is added to a standard Adwords text ad. These sitelinks allow savvy advertisers to enhance their creative with additional information and just plain make the ad bigger. In addition, these can give users a quick and easy path

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The old text ad paradigm A 25 character headline, two 35 character lines of description text and a 35 character display URL was the length and breadth of the creative space paid search professionals had to work with. We made a living with those 125 characters, and the keywords that triggered them, for more than a dozen years. And then there was last Tuesday. Expanded text ads are now available to all advertisers on Google Adwords. If you buy search advertising, you should care. Why? This is the single biggest way that Google has ceded control of the message to

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