More importantly, where do you want it to be tomorrow? How will you measure that success? MBT has the expertise to assess, define and implement the key elements of a highly effective strategy for your business.
The selection of an ideal strategy is essential to your long term business success; choosing what not to do is just as important as choosing what you will do. Your operating capabilities and resources must be assessed accurately and honestly, along with your Customers’ point of view. MBT’s BizView© and Moment of Truth© assessments provide the deeper understanding necessary to build a rock solid strategy.
This exercise answers key questions: What do your Customers see, feel and experience when they use or buy your product or service? What “stories” are people telling themselves about you? Conducted through one-on-one interviews with your staff and Customers, our Moment of Truth® analysis helps us determine if your current communications plan is delivering what it should be.
The tone and content of your communications are important. Marketing that enhances your authenticity, relevance and credibility is important. But the single most important thing? Making sure your message connects with your Customers’ needs, wants, desires and motivations. MBT helps you make that crucial connection with your Customers, so that you become more important to them.
BizView® is our proprietary interview-based assessment that allows us to discover what makes your company what it is. The assessment takes between 60 and 90 minutes to complete, and we guarantee it will make you see your company differently than you ever have before – with a revealing look at your business image, operations, productivity and more.
Your marketing strategy begins with a strategic statement (not to be confused with your company mission or vision). When you consult with MBT, we craft your marketing strategy into a viable working document and a road map. It will never be a forgotten binder on a dusty shelf. You’ll receive simple, clear, actionable strategies to drive your company and motivate everyone from the leaders at the boardroom table to the newest entry-level employee.