Driving a Legacy of Trust

CARR Auto Group is one of Oregon’s largest and most respected family-owned automotive dealership groups. For more than 13 years, MBT Marketing has partnered with CARR to build and sustain its leadership position across both General Motors and Subaru brands, locally and nationally.

Through consistent brand storytelling, strategic media planning, and iconic creative, MBT has helped CARR stay top-of-mind with customers across the Portland metro area. The long-running brand jingle and community-focused campaigns have made CARR synonymous with trust, value, and local pride.

Our Work Includes:

  • Brand strategy and creative development

  • Regional media planning and production across TV, radio, digital, and social

  • Dealer group campaign management for GM and Subaru

  • Community partnership promotion and cause marketing

  • Seasonal event marketing and traffic-driving initiatives

  • Creative production, editing, and campaign optimization

Impact Highlights:

  • 13 years of sustained growth and market leadership across both GM and Subaru brands

  • Consistent top performance within regional and national sales rankings

  • Established one of Oregon’s most recognizable local dealership jingles

  • Elevated brand equity through community engagement and nonprofit partnerships

  • Built enduring trust with ownership and staff through transparency, performance, and results