Building the Power of Independence

Point S USA is the leading independent tire dealer network in the country, representing over 450 locally owned locations nationwide. Since 2004, MBT Marketing has served as their full-service marketing partner, driving growth through brand strategy, national campaigns, and local store marketing programs that keep members competitive in every market.

2024 marked the group’s best year on record with sales growth outpacing the national aftermarket sector. Through consistent messaging, elevated creative, and data-driven promotions, Point S continues to gain market share while strengthening member engagement and customer loyalty.

Work Includes:

  • Brand strategy, identity, and creative direction

  • National media planning and execution across digital, social, and traditional channels

  • OEM co-op marketing integration and manufacturer partnership programs

  • Franchise recruitment campaigns and new member onboarding

  • Local store marketing systems, digital support, and training

  • Public relations and trade media exposure

Impact Highlights:

  • Record-setting sales with the strongest comparative growth in the network’s 40-year history

  • Expanded national footprint to 34 states with 80 new locations added in 2024

  • Increased brand visibility through unified creative and coordinated national promotions

  • Member retention at an all-time high driven by marketing programs that enhance local profitability

  • Elevated industry reputation as the leading cooperative model in the independent tire sector