Most engagements begin with a focused pilot.

MBT identifies the strongest opportunity, builds the campaign, develops the advertising, manages the launch and reports on the results.

The goal is to learn quickly before recommending a larger investment.

We begin with a working session to understand your business, customers, locations, services and current marketing priorities.

From there, MBT identifies the customer questions and decision points most likely to create a meaningful advertising opportunity.

Most initial pilots are designed to run for approximately 30 days.

The full engagement also includes the strategy, campaign setup, creative development, tracking and final analysis required before and after the campaign is live.

MBT can manage the full engagement, including:

• Campaign strategy

• Audience and market planning

• Geographic targeting

• Budget recommendations

• Ad copy and creative

• Campaign setup and management

• Landing page recommendations

• Conversion tracking

• Performance reporting

• Next-step recommendations

Yes.

MBT can structure the campaign around specific locations, markets or service areas.

For a multi-location business, that may include assigning ZIP codes to each location, managing budgets by market and directing customers to the most relevant location or service page.

MBT will provide a clear recommendation based on the results.

That may include expanding into additional markets, increasing the budget, testing new services or stopping the campaign if the results do not support further investment.

No.

MBT can lead the ChatGPT advertising engagement or work alongside your internal team, media agency, website provider or other marketing partners.